The first ever film which was considered as a 'Chick Flick' is 'Breakfast at Tiffany's' which is released in 1961, it is also commonly know as one of the classic films from the golden age of cinemas. Molly Haskell suggests that Chick Flicks are really different from the 1940-50 women's films because she feels that they are more defiant and upbeat, post-modern and post-feminist.
Several Chick Flicks are based on classic fairy tales or the story of Cinderella (eg The Cinderella Story, Pretty Woman) or Shakespeare (eg She's the Man, 10 Things I Hate About You).
For a few years prior to that 'chick flicks' were the sexually exploitative films, like those made by directors like Russ Meyers, which were designed to appeal to male sexual fantasy.
The transition in the commonly understood meaning of the term came with a spate of films that had particular appeal to women. Foremost amongst these was the 1991 film 'Thelma & Louise', starring Susan Sarandon and Geena Davis. This had the promotional tagline 'Somebody said get a life... so they did'. The film, which had a women writer, was extremely successful and led to film studios becoming aware of a potential new audience.
Most Chick Flicks are based on stories that are already around so I would love to base my film opening on story that is already around because I think it wound be fun to make a twist on something that is famously known.
Good idea. Keep thinking!
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